We scale ecommerce startups with data-first growth systems.
We scale ecommerce startups with data-first growth systems.
Crux is the growth consultancy that installs a data-driven operating system in your business. Built by operators who have scaled world renowned DTC brands, combining trusted data infrastructure with strategic growth advisory.
Crux is the growth consultancy that installs a data-driven operating system in your business. Built by operators who have scaled world renowned DTC brands, combining trusted data infrastructure with strategic growth advisory.
4.8
4.8
Operator experience from:
20 growth initiatives. No idea which ones matter.
You're chasing growth, not systemising it.
You know you should be improving retention, fixing attribution, scaling creative, expanding channels. But without a system to prioritise based on data, everything feels equally urgent and nothing gets the focus it deserves.
You're chasing growth, not systemising it.
You know you should be improving retention, fixing attribution, scaling creative, expanding channels. But without a system to prioritise based on data, everything feels equally urgent and nothing gets the focus it deserves.
Data everywhere, insights nowhere.
Revenue in Shopify. Costs in Meta. Attribution in GA4. LTV in Lifetimely and a spreadsheet trying to hold it all together. Growth decisions built on fragmented data are expensive guesses dressed up as strategy.
Data everywhere, insights nowhere.
Revenue in Shopify. Costs in Meta. Attribution in GA4. LTV in Lifetimely and a spreadsheet trying to hold it all together. Growth decisions built on fragmented data are expensive guesses dressed up as strategy.
You tried the tools. They didn't fit.
Triple Whale, Polar, Lifetimely, Klar. You've paid the subscriptions, watched the demos and ended up back in spreadsheets. Your business isn't a template. Your growth system shouldn't be either.
You tried the tools. They didn't fit.
Triple Whale, Polar, Lifetimely, Klar. You've paid the subscriptions, watched the demos and ended up back in spreadsheets. Your business isn't a template. Your growth system shouldn't be either.
One growth system.
Clear priorities.
Total confidence.
Unified Data
Your data, unified and ready to use.
Your data, unified and ready to use.
Your data from Shopify, Meta, Google, TikTok and GA4 (+ more) flows into one warehouse; joined, tested for accuracy, and analysis-ready. Reclaim 5-10 hours per week. No CSV downloads, no spreadsheet formulas, no waiting for yesterday's numbers.
Your data from Shopify, Meta, Google, TikTok and GA4 (+ more) flows into one warehouse; joined, tested for accuracy, and analysis-ready. Reclaim 5-10 hours per week. No CSV downloads, no spreadsheet formulas, no waiting for yesterday's numbers.
Daily automatic updates, yesterday's complete performance waiting every morning.
You own your data, it lives in your BigQuery account, directly export to anywhere, keep everything if you leave.
Hundreds of data tests catch issues before you see them (missing orders, revenue mismatches, date gaps).
Daily automatic updates, yesterday's complete performance waiting every morning.
You own your data, it lives in your BigQuery account, directly export to anywhere, keep everything if you leave.
Hundreds of data tests catch issues before you see them (missing orders, revenue mismatches, date gaps).
Daily automatic updates, yesterday's complete performance waiting every morning.
You own your data, it lives in your BigQuery account, directly export to anywhere, keep everything if you leave.
Hundreds of data tests catch issues before you see them (missing orders, revenue mismatches, date gaps).
Dashboard Suite
Know what needs your attention, instantly.
Know what needs your attention, instantly.
Utilise our best in class DTC reporting, built by growth operators and designed to deliver actionable insights across customer acquisition, retention & LTV and order profit. Our triage feature tells you what's urgent, what's on track and what can wait. No more guessing if that conversion drop is a real problem or just because it was Monday. Insights that allow you to make strategic insights in minutes.
Utilise our best in class DTC reporting, built by growth operators and designed to deliver actionable insights across customer acquisition, retention & LTV and order profit. Our triage feature tells you what's urgent, what's on track and what can wait. No more guessing if that conversion drop is a real problem or just because it was Monday. Insights that allow you to make strategic insights in minutes.
True profitability - contribution margin (after delivery and marketing) tracked automatically to a product, ad and day level.
LTV; Know how marketing channels, products & discount codes impact retention and lifetime value.
Optimise your marketing channels to profit not just platform conversions. Know where best to spend your media budget.
True profitability - contribution margin (after delivery and marketing) tracked automatically to a product, ad and day level.
LTV; Know how marketing channels, products & discount codes impact retention and lifetime value.
Optimise your marketing channels to profit not just platform conversions. Know where best to spend your media budget.
Analysis On Demand
Insights and strategy on demand.
Insights and strategy on demand.
Tap into growth strategy insights from operators who have worked in some of the most successful DTC businesses. We offer a partnership rather than set it and forget it platform. Things like; "which channels are providing the most incremental value?" or "how did our new product launch impact LTV?" become a Slack message, not a week-long project. Strategic projects quoted upfront, no surprises.
Tap into growth strategy insights from operators who have worked in some of the most successful DTC businesses. We offer a partnership rather than set it and forget it platform. Things like; "which channels are providing the most incremental value?" or "how did our new product launch impact LTV?" become a Slack message, not a week-long project. Strategic projects quoted upfront, no surprises.
Ongoing customisation and support to adapt your reporting system as your business evolves.
Ad-hoc analysis scoped and quoted upfront. Attribution changes, product deep-dives, channel analysis.
Strategic projects: geo-lift tests, predictive LTV models, quarterly reviews, value driver audits and AI Slack analysts.
Ongoing customisation and support to adapt your reporting system as your business evolves.
Ad-hoc analysis scoped and quoted upfront. Attribution changes, product deep-dives, channel analysis.
Strategic projects: geo-lift tests, predictive LTV models, quarterly reviews, value driver audits and AI Slack analysts.
Ongoing customisation and support to adapt your reporting system as your business evolves.
Ad-hoc analysis scoped and quoted upfront. Attribution changes, product deep-dives, channel analysis.
Strategic projects: geo-lift tests, predictive LTV models, quarterly reviews, value driver audits and AI Slack analysts.
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
How is Crux different from Triple Whale, Northbeam or Polar?
Three key differences: 1. Health Monitoring: We tell you what's urgent vs normal fluctuation. Triple Whale and Polar show you dashboards, we tell you what needs your attention. 2. Full Customisation: Unlike cookie-cutter self-service tools, we build exactly what you need. Add/modify charts, swap visualisations, add dimensions, adjust filters are all included in your monthly plan. 3. Strategic Partnership: Additional support is provided through our analysis on demand service. Need a quarterly review? Geo-lift test? Predictive LTV model? We're your analytics team. Built by ecommerce practitioners with decades scaling DTC brands.
How long does it take to have my dashboards up and running?
How much does it cost?
How is Crux different from Triple Whale, Northbeam or Polar?
Three key differences: 1. Health Monitoring: We tell you what's urgent vs normal fluctuation. Triple Whale and Polar show you dashboards, we tell you what needs your attention. 2. Full Customisation: Unlike cookie-cutter self-service tools, we build exactly what you need. Add/modify charts, swap visualisations, add dimensions, adjust filters are all included in your monthly plan. 3. Strategic Partnership: Additional support is provided through our analysis on demand service. Need a quarterly review? Geo-lift test? Predictive LTV model? We're your analytics team. Built by ecommerce practitioners with decades scaling DTC brands.
How long does it take to have my dashboards up and running?
How much does it cost?
How will this pay for itself? How is it financially worth it?
Who is Crux built for?
What happens to my data? Do I own it?
For Scaling Shopify Brands
Ready to reclaim your time and get clear on growth?
Ready to reclaim your time and get clear on growth?
Ready to reclaim your time and get clear on growth?
Book a demo to see how Crux gives you complete performance visibility with health monitoring that tells you exactly what needs your attention.
Book a demo to see how Crux gives you complete performance visibility with health monitoring that tells you exactly what needs your attention.
